Web Design & Development

Eine professionelle Webdesign-Agentur entwickelt Websites nicht nur optisch, sondern strategisch. Website-Baukästen ermöglichen zwar einen schnellen Einstieg, stoßen aber bei Individualisierung, Suchmaschinenoptimierung und Skalierbarkeit schnell an Grenzen. Eine Agentur berücksichtigt von Beginn an Zielgruppe, Markenpositionierung und Geschäftsziele. Das Ergebnis ist eine Website, die langfristig mit deinem Unternehmen wächst und professionell wirkt. Gerade für Startups und den Mittelstand ist das entscheidend, um Vertrauen aufzubauen und sich klar vom Wettbewerb abzuheben.

Conversion optimization means designing a website so that visitors take the desired action more often — for example, make a request or buy a product. The aim is not to generate more traffic, but to make better use of existing traffic. Small improvements in structure, texts or user guidance can have a big impact. For companies, this means more results without additional advertising costs. Conversion optimization makes a website measurably more successful.

A redesign makes sense when a website is technically or visually outdated, has not been optimised for mobile use or no longer fits the current brand positioning. Decreasing inquiries, poor user guidance or long loading times are also typical signs. If your business model, target group, or offering have changed, this should also be reflected on the website. A strategic redesign not only improves the appearance, but also performance and discoverability. It is often an important step towards becoming competitive again.

A web agency provides holistic support for e-commerce projects — from conception to implementation. This is not just about technology, but about user guidance, trust and conversion. Aspects such as product presentation, checkout process, mobile use and security play a central role. An experienced agency ensures that the online shop is stable, scalable and user-friendly. This creates a sales platform that generates long-term revenue.

UX (user experience) and UI (user interface) determine how intuitive and pleasant a website can be used. Users decide within a few seconds whether to stay or to jump off. A clear structure, comprehensible content and a coherent design create trust and orientation. Good UX/UI design means visitors find what they're looking for faster and more likely to take action. For startups and SMEs, this is a decisive factor in conveying professionalism and credibility.

LLMO – auch Answer Engine Optimization AEO oder Generative Engine Optimization (GEO) – beschreibt die Vorbereitung von Website-Inhalten für KI-basierte Such- und Antwortsysteme wie Chatbots und AI-Search. Dabei werden Inhalte klar strukturiert, eindeutig formuliert und kontextuell verständlich aufgebaut. So können KI-Systeme Informationen besser erfassen und weitergeben. Für Unternehmen bedeutet das mehr Sichtbarkeit in neuen Suchkanälen jenseits klassischer Google-Ergebnisse. LLM-Optimierung ist ein wichtiger Baustein moderner SEO-Strategien und eine sichere investition in die Zukunft.

Search engine optimization (SEO) ensures that a website not only looks good but is also found. Even when designing the structure, content and user guidance, it is decided how well search engines can understand and rate a website. Technical factors such as loading times, mobile optimization and clean page structures play just as important a role as clearly formulated content and relevant search terms. Modern SEO goes beyond classic rankings: Content must be structured in such a way that it is also correctly captured by AI-based search and response systems. If SEO is integrated into web design and web development from the start, the result is a website that remains visible in the long term, grows organically and generates sustainable traffic.

Web design deals with the appearance, structure and user management of a website. Web development technically implements this design and ensures that everything works. Designers design the user experience, developers build the technical basis. Both areas are closely intertwined and are equally important. Only the interplay of design and development leads to a successful website.

A website strategy defines what goal a website pursues and how it achieves it. It takes into account target groups, content, structure and user guidance. Without a strategy, a beautiful but ineffective website is often created. A clear strategy ensures that every page, element, and content serves a purpose. This makes the website a real business tool instead of a digital business card.

Together, we define and set clear goals for your website at an early stage. We not only want to make your website appealing, but also to enrich it with relevant data. Through continuous feedback from real users and based on our many years of experience, we are confident that we will successfully lead every website to its goal as long as the goals set are realistic.

If desired, we integrate a CMS. Depending on complexity, the content management system allows you to edit texts, images, flexible modules, and create new pages – without generating additional development effort.

We understand that companies are often under time pressure, with limited budgets and the need to be present quickly. We adapt our timelines and used tools as best as possible but do require a minimum amount of time and budget to meet our own quality standards.

Of course. We create prototypes in close collaboration with your developers and then prepare them for your development team.

Absolutely. We develop the website in close consultation with your design team.

Yes, if requested, we can also handle project management. Our goal is to guide your project from idea to successful implementation. We make sure everything runs smoothly, deadlines are met, and quality is assured. With our many years of project management experience, we use proven methods and tools to ensure even large-scale projects are realized efficiently and to the highest standards. This allows you to relax and trust that your project will be executed professionally.

We take care of hosting, software updates, and maintenance. You retain full access to your project at all times. For these services, we’re happy to provide a maintenance contract.

Data protection is important to us, so we’re happy to ensure your project is GDPR compliant. Your data protection officer remains part of your company. Despite careful review, we cannot assume liability for possible legal infringements.

Yes, of course – upon request, we’ll implement your web project fully in line with W3C and BITV 2.0 accessibility standards.

Yes, the first consultation is free of charge. We want to make sure we understand your needs and goals before diving into details. In this first meeting, you’ll have the chance to get to know us, ask questions, and tell us more about your company and challenges. We’ll use this time to give you an overview of our approach and how we can best support you. It’s important to us that you leave the conversation well-informed and confident about the next steps.

The costs vary depending on objectives, range of functions and degree of individualization. A simple website is significantly cheaper than a tailor-made platform or an extensive online shop. It is important that the costs are broken down transparently and that it is clear what is included. A professional website should therefore be seen as an investment, not as a mere cost. In the long term, quality pays off through improved visibility, user experience, and conversion.

We see ourselves as an interface between big cities and rural areas. Our headquarters are in berlin and Lübeck, but of course we also accept projects Germany-wide and all over the world.

Great! Send us a project request via our contact form. We’ll get back to you as soon as possible to arrange a free initial consultation and get to know each other.