Digital Product & Service Innovation

Innovation is the process of developing new ideas, products, services, or methods that lead to significant improvements over existing solutions. For companies, innovation means more than just introducing novelties; it’s about challenging the status quo, continuously developing further, and creating competitive advantages. Through innovation, companies can tap into new markets, strengthen customer loyalty, improve efficiency, and ultimately secure growth and long-term success. In today’s fast-paced business environment, innovation is the key to staying relevant and standing out from the competition. As innovation consultants, we help you stay ahead by developing tailored strategies that not only keep your company up to date but also position you at the forefront of innovation.

Digital product and service innovation refers to the process of developing new products and services—or fundamentally improving existing ones—by using digital technologies and methods. The goal is to create meaningful customer value through the strategic use of technology while ensuring long-term competitiveness. This approach includes both digital product innovation and service innovation, as innovation today goes far beyond physical products.

Without continuous innovation, companies risk falling behind in an increasingly digital market. Digital product and service innovation enables organizations to respond faster to changing customer needs, improve efficiency, and create competitive advantages. It also supports a future-oriented company culture and opens up new business opportunities. In the long run, innovation is essential for sustainable growth and market relevance.

Successful digital product and service innovation requires a structured approach. First, you analyze market trends, customer needs, and competitors to identify opportunities. Ideas are then generated and, for example, in a Design Sprint specified and developed as a prototype (rapid prototyping) to get quick user feedback. After successful validation, the innovation is implemented and scaled. In addition, change management measures are useful to get your employees involved and to anchor a sustainable innovation culture in your company.

Rapid prototyping is the rapid creation of simple prototypes of a product or service in order to test an idea as early as possible. This involves implementing initial functions or designs with minimal effort, which potential users can evaluate. Based on our own expertise and partly supported by artificial intelligence. This allows you to check assumptions and get feedback even before you invest high development costs. In the context of digital product innovation, rapid prototyping is a central tool for minimizing risk and consistently aligning development with the needs of your users.

Change management is the process of managing and accompanying change in organizations. It comprises strategies and measures to effectively prepare people, processes and systems for changes, implement and anchor them. Why is it important? Because change — whether due to new technologies, market conditions or internal realignments — is inevitable. Good change management ensures that these transitions run smoothly and efficiently, minimizes resistance and promotes acceptance among employees. By prioritizing change management in your company, you not only ensure the success of your change initiatives, but also strengthen the adaptability and future viability of your company.

Digital business model innovation focuses on rethinking how a company creates, delivers, and captures value using digital technologies. This may involve new revenue models, digital platforms, data-driven services, or entirely new value propositions. By innovating the business model, companies can disrupt traditional market structures and position themselves more competitively in a rapidly changing environment.

Digital innovation and digital transformation are closely related but not the same. Digital innovation focuses on introducing new ideas, technologies, or solutions to improve products, services, or processes. Digital transformation, on the other hand, refers to a broader organizational shift that integrates digital innovation across structures, culture, and business models. In simple terms, digital innovation drives individual advancements, while digital transformation represents the comprehensive change of the organization.

In innovation projects, companies often focus on bridging current challenges with future-oriented solutions. A typical example is digital transformation, where we at uberneu support companies in digitizing traditional business processes and optimizing them with modern technology. This ranges from implementing cloud services to automating workflows, which not only increases efficiency but also improves customer satisfaction. Additionally, uberneu supports companies in cultivating an innovation culture, encouraging employees to contribute ideas and foster experimentation. Such projects not only enhance market positioning but also secure long-term growth and competitiveness.

We bring many years of experience in implementing and scaling digital projects – from startups to large enterprises. Our core competencies lie in technology, design, product development, and brand building. We combine these skills with collaborative working methods. We don’t see ourselves as mere “PowerPoint consultants” but as strategic thinkers with vision and, at the same time, implementation-driven professionals with clear goals. We avoid endless processes and execute projects swiftly, reliably, and with a strong focus on return on investment.

Our goal is to save you time, not to take it. The duration of an innovation project can vary greatly, depending on complexity, requirements, and project size. Smaller projects may be completed in just a few weeks, while more comprehensive projects can take several months. Our top priority is delivering high-quality results, which is why we set goals and milestones with you early on to make the process efficient. More precise timelines can only be provided after a detailed review of your requirements and the project scope.

Your commitment is crucial to the success of the innovation project, as you set the strategic direction and ensure that innovations have the potential to drive your company forward. Your role is to provide the necessary resources and help drive the innovation culture. Ideally, you actively participate in brainstorming sessions and workshops and give ongoing feedback on the solutions developed. The exact level of time and engagement is agreed upon with you, depending on the project goals and established schedules.

When it comes to intellectual property and patents in innovation projects, we place great value on clarity and fair agreements. Our approach includes clear contractual regulations on the rights and obligations of all parties. We encourage active collaboration and idea development while ensuring that intellectual property rights are clearly defined. Our contractual agreements specify how intellectual property may be used, including licensing agreements and possible exclusive rights for the client. We strictly observe confidentiality and data protection to ensure the security of sensitive information. Our goal is to find a balanced approach that protects intellectual property while fostering innovation and collaboration.

A small project is a great way to test our collaboration. We are flexible and happy to support you with your digital initiative. We are ready to discuss your idea, explore the possibilities, and jointly develop a plan that matches your requirements and goals. You can count on us to be just as committed to a small project as we are to larger ones. Let’s talk and take the first step toward your digital transformation.

Yes, the first consultation is free of charge. We want to make sure we fully understand your needs and goals before diving into the details. In this first meeting, you’ll have the opportunity to get to know us, ask questions, and tell us more about your company and your challenges. We use this time to give you an overview of our approach and to show you how we can best support you. It’s important to us that you feel well-informed and confident about the next steps.

Since every project is individual and costs vary depending on scope, complexity and goals, we tailor our prices to meet your specific requirements. We value offering fair and transparent prices that are in line with your budget. Since we stand for quality rather than mass-produced goods, we also expect fair and timely payment from our customers. We would be happy to provide you with a specific offer based on a better understanding of your project.

We see ourselves as an interface between big cities and rural areas. Our headquarters are in berlin and Lübeck, but of course we also accept projects Germany-wide and all over the world.

Great! Just send us an inquiry via our contact form. We’ll get back to you as quickly as possible to arrange a free initial consultation and get to know you.