




Your Innovation Agency from Berlin & Lübeck
As the bridge between Berlin’s start-up culture and Germany’s rural backbone, we connect modern product development with the country’s hidden champions. Because we believe in digitalization. And because we want to support companies in tackling their challenges and guiding them into an ubernew world.
Understanding and embracing Transformation as an Opportunity
Digital transformation opens up countless new opportunities for SMEs, but it often comes with challenges. Obstacles such as limited resources, lack of expertise, or reluctance to change frequently prevent valuable opportunities from being seized. Startups, on the other hand, see digitalization as a chance to revolutionize business models – but face hurdles like guiding digital consumers, defining a clear technology strategy, or breaking into the market effectively. At uberneu, we specialize in helping companies navigate these critical areas, turning challenges into growth and transformation.
Posted by Statista Research Department

Just action.
Doing instead of just saying.
Fair budget.
Lean setup.
Always on equal footing
On Course for Success: Redefining Innovation Holistically
Innovation is the interface of three elements: the identity and perception of your Brand, the user experience of your Products & Services, and the Technology that drives them. When these three elements come together seamlessly, your holistic innovation is created. When these three elements come together seamlessly, true holistic innovation emerges. We don’t just create products or services — we create experiences designed to inspire people and propel businesses to the top. It’s the fusion of creativity, functionality, and technology that paves the way for your successful future.

About the Founders
Together, we bring 40+ Years of Professional Experience.
In Product Development, Design, Tech & Marketing.
Hi
I’m Ben.
As the son of entrepreneurial parents and co-founder of uberneu UG, I know firsthand the challenges that medium-sized businesses face. My career began in 2000 as an IT specialist and led me to roles at T-Systems, CHECK24, and trivago. Today, I bring my self-taught expertise in AI and decentralized networks together with years of experience as a software developer and project manager to my work at uberneu. Based in Lübeck, I am committed to guiding the SME sector in Northern Germany into a digital future. I build innovative solutions, share my knowledge as an open-source developer, and leverage my dedication and entrepreneurial mindset to ensure the success of uberneu and our clients.


Hi,
I’m Sebastian.
I bring more than 20 years of experience in product development and design to the digital world, and I live and work in Berlin. My career has taken me from established companies such as Axel Springer to dynamic startups and ventures like Rocket Internet, where I drove innovation as CPO and CDO. With expertise in product development, digital marketing, and business strategy, I am both a creative thinker and a hands-on builder, committed to digitally revolutionizing the SME sector. At uberneu, I focus on supporting hidden champions and innovative startups on their journey to becoming true Industry 4.0 leaders.