An A.I. hand shows thumbs up signs
Exterior façade of a house in downtown Lübeck
Sebastian brainstorms ideas on a glass wall with various post-its
CloseUp from the Berlin TV Tower

Your Innovation Agency from Berlin & Lübeck

As the bridge between Berlin’s start-up culture and Germany’s rural backbone, we connect modern product development with the country’s hidden champions. Because we believe in digitalization. And because we want to support companies in tackling their challenges and guiding them into an ubernew world.

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For Start-Ups & Mid-Sized Enterprises

Understanding and embracing Transformation as an Opportunity

Digital transformation opens up countless new opportunities for SMEs, but it often comes with challenges. Obstacles such as limited resources, lack of expertise, or reluctance to change frequently prevent valuable opportunities from being seized. Startups, on the other hand, see digitalization as a chance to revolutionize business models – but face hurdles like guiding digital consumers, defining a clear technology strategy, or breaking into the market effectively. At uberneu, we specialize in helping companies navigate these critical areas, turning challenges into growth and transformation.

Survey on opportunities and risks of digitization for German SMEs, published by Statista Research Department, 2014
65 %
German entrepreneurs see digitization as an opportunity.
According to a survey by Bitkom Resear on behalf of the digital association Bitkom (2023). Posted by Statista Research Department
64 %
thinks their business as falling behind in digital transformation.
Level of digitization of EU countries (DESI) by points in 2022
Posted by Statista Research Department
13th place
Compared to other European countries, Germany ranks among 27 member states in the digital economy and society.
According to an online survey by YouGov Deutschland GmbH on behalf of IONOS (2022)
High costs
Every second entrepreneur (48%) sees costs as the biggest hurdle, followed by a lack of time (46%).
According to a survey by Bitkom Research on behalf of the digital association Bitkom (2023)
72 %
72% of business owners see AI as crucial for competitiveness, yet only 15% are putting it into practice.
Picture of the agency uberneu from Berlin and Lübeck
No fuss.

Just action.

We support you in developing your digital strategy and expanding innovative solutions. With our broad expertise in product and service innovation, AI integration, digital branding, and software development, we help you take the first step and achieve your business goals.

Doing instead of just saying.

We roll up our sleeves rather than chasing applause for flashy presentations – only to leave clients out in the rain afterwards. What matters are fast, effective solutions. That’s why our approach is pragmatic and goal-driven: turning tested solutions into reality with minimal time and effort.

Fair budget.
Lean setup.

In times when home office and international freelancing have become the norm, we deliberately avoid large agency structures. This allows us to offer high-quality services at a fair price –without compromising on quality.

Always on equal footing

We don’t wear suits, and we don’t look down from above. A collaborative and friendly partnership is at the core of our philosophy. We stand for open communication and mutual respect, regardless of the size or stage of your company.
“As our company grew, I realized that I lacked the resources to cover my entire range of responsibilities on my own. Through a recommendation, I was introduced to Ben from uberneu. With his extensive experience, Ben was able to provide my team and me with valuable advice. Thanks to his calm, competent, and determined manner, he helped us successfully complete long-running projects.”
Portrait of Tobias Nitsche, CTO at Craftboxx

Name Surname

Tobias Nitsche (CTO), Craftboxx

“I always enjoy working with Sebastian from uberneu. Everything is fast, precise, and modern. That’s why I absolutely wanted him to create our branding, corporate design, and logo. And even after two years, I’m still more than happy with the result.”
Portrait of Sascha Wechsung, business owner of oac spaces

Name Surname

Sascha Wechsung (Business Owner), oac Spaces

“We are absolutely thrilled with our collaboration with Ben and the team at uberneu! Ben tailored our Moodle app perfectly to our needs and showed that he truly understands what we require. Communication was always friendly and solution-oriented. We look forward to continuing our work with uberneu in the future.”
Portrait of Waldemar, managing director of plakos

Name Surname

Waldemar Erdmann (managing director), Plakos GmbH

“uberneu has successfully supported us over the past year. That a professional designer like Sebastian brings excellent UX and UI skills is no surprise, but in this case, it was complemented by strong perceptiveness and a profound understanding of business. All of this helped us shape our end-to-end customer journey successfully. We couldn’t be more happy!”
Portrait of Philipp Römer, managing director of Tekkr GmbH

Name Surname

Philipp Römer (managing director), Tekkr GmbH

“With uberneu at our side, we were able to master our SaaS project with confidence. Sebastian brought our complex project to life with excellent design, intuitive user flows, and a user-friendly interface. Thanks to his remarkable speed and extensive experience, we were able to elevate our prototype to an entirely new level. Both we and our customers are thrilled with the result!”
Portrait of Dennis Sawin, managing director of Clearago GmbH

Name Surname

Dennis Sawin (CEO), Clearago GmbH

Innovation-as-a-Service
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On Course for Success: Redefining Innovation Holistically

Innovation is the interface of three elements: the identity and perception of your Brand, the user experience of your Products & Services, and the Technology that drives them. When these three elements come together seamlessly, your holistic innovation is created. When these three elements come together seamlessly, true holistic innovation emerges. We don’t just create products or services — we create experiences designed to inspire people and propel businesses to the top. It’s the fusion of creativity, functionality, and technology that paves the way for your successful future.

Symbolic image of the 3 elements of innovation: brand, product and tech
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About the Founders

Together, we bring 40+ Years of Professional Experience.
In Product Development, Design, Tech & Marketing.

Hi
I’m Ben.

EXPERT IN TECHNICAL PRODUCT DEVELOPMENT

As the son of entrepreneurial parents and co-founder of uberneu UG, I know firsthand the challenges that medium-sized businesses face. My career began in 2000 as an IT specialist and led me to roles at T-Systems, CHECK24, and trivago. Today, I bring my self-taught expertise in AI and decentralized networks together with years of experience as a software developer and project manager to my work at uberneu. Based in Lübeck, I am committed to guiding the SME sector in Northern Germany into a digital future. I build innovative solutions, share my knowledge as an open-source developer, and leverage my dedication and entrepreneurial mindset to ensure the success of uberneu and our clients.

Ben from uberneu stands in nature near Lübeck and smiles at the camera
Sebastian von uberneu stands in a bright office at the uberneu agency in Berlin and smiles at the camera

Hi,
I’m Sebastian.

EXPERT IN DIGITAL PRODUCT DEVELOPMENT & DESIGN (Brand/UX/UI)

I bring more than 20 years of experience in product development and design to the digital world, and I live and work in Berlin. My career has taken me from established companies such as Axel Springer to dynamic startups and ventures like Rocket Internet, where I drove innovation as CPO and CDO. With expertise in product development, digital marketing, and business strategy, I am both a creative thinker and a hands-on builder, committed to digitally revolutionizing the SME sector. At uberneu, I focus on supporting hidden champions and innovative startups on their journey to becoming true Industry 4.0 leaders.

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