Services

Digital Brand
Strategy & Design

We design and transform your brand for the digital future, ensuring it is seen, recognized, and desired.

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Today’s customer decides
whether your brand has a future tomorrow.

Competition no longer takes place only between companies but also among fans. The strongest brands today are digital communities, defended or boycotted across networks. Together, we create a digitally scalable brand, deliver all the essential brand guidelines and designs for your digital touchpoints, and support you in making your brand success measurable and economically sustainable.

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In 4 Steps to your Brand

Together we’ll develop your digital brand experience through an agile and interactive process tailored to your needs, timelines, and budgets. Instead of getting lost in endless brand talk, we focus on guiding your brand to success quickly and pragmatically. We test results along your audience’s digital journey while turning your employees into true brand advocates.

1. Understand & Plan

We place great importance on understanding where your company currently stands. Is there already a brand? What is the vision? Who are the competitors? What current market trends exist? What are your digital touchpoints? How do customers and employees experience the brand? That’s why we prefer to start with a few interviews to gain insights and then create a detailed plan together– including goals and the next steps of the workshop.

2. Run the Workshop

Now it gets interactive! Together with a small group of employees, we develop the next steps for your brand. Based on the insights gained, we derive optimizations and strategic options, refining them throughout the workshop into a tangible, testable result along one of your digital touchpoints.We are also happy to involve customers at this stage to join the process of co-creation.

3. Test with Target Audience

The mockups created during the workshop – whether for a company homepage, a presentation video for a social media ad, or an online job posting for recruitment – are now tested with defined target groups. We gather feedback, gain insights into success prospects, and respond to potential recommendations for action.

4. Adapt & Scale

The insights from the tests are translated into action: the next steps of brand development are defined, refined, and documented in a digital brand book. The Brand Language System (BLS) serves as your brand guide with all assets, specifications, and guidelines, forming the foundation for further scaling your brand across digital touchpoints.

Brand Services

One Brand, many Possibilities

Regardless of whether it's a start-up, venture, medium-sized family business, B2B or B2C. Together, we will rediscover your brand – we offer you individual services or complete packages to suit your requirements.

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Logo Design & Strategy

We create your logo assets for all media and define the brand tonality for visuals and typography.

Vision & Purpose

Every company is a journey into the unknown. To stay on track, we create your strategic compass.

Design Language System

We translate your brand into a Design Language System (DLS) with modular components for Web & Mobile Applications. This equips your business to scale digitally—faster, more consistently, and with a unified brand presence.

Brand Data

NPS, CSAT, surveys, SSoV, and more. We define and integrate key metrics to make your brand’s success measurable and visible.

Brand Guidelines

With an online brand book, we create a central place for your brand and lay the foundation for scaling into new channels and markets.

Attractive Employer Brand

Struggling to find talent? We make your brand attractive to draw in skilled professionals and retain them long-term.

Digital Brand Update

Does your brand feel a little outdated, and the leap into the digital world hasn’t quite succeeded yet? We transform your brand for the digital age, ensuring you stay competitive in the future.

Projects

All Projects

KBH HAus

Champions

Brand Design, Guidelines & Scaling for the Construction Industry

Lucent Data

Ventures

Brand Design & DLS for Modern Customer Management

Friday

Ventures

A Brand Identity Like the Best Day of the Week

Oac Spaces

Champions

Branding for OAC Spaces – New Work in Rural Areas

Tourlane

Ventures

A Journey to its own Brand Identity

Zandura

Champions

Design & Implementation of the SaaS Platform for SMEs

Customer Voices

Portrait of Sascha Wechsung, business owner of oac spaces

“I always enjoy working with Sebastian from uberneu. Everything is fast, precise, and modern. That’s why I wanted him to handle our branding, corporate design, and logo. And even after 2 years, I’m still absolutely thrilled with the result.”

Sascha Wechsung (Business Owner), OAC Spaces

Next Steps

And what happens after brand creation?

For every brand development, we create a modern Brand Book. This online platform contains all the necessary guidelines to ensure a consistent brand identity in the future. But markets evolve, brand trends come and go, and new customer insights lead to fresh ideas or challenges. Beyond rolling your brand out into additional channels, we’re happy to continue developing, enhancing, and adapting your digital brand over the long term.

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Sebastian outlines various innovative solutions on a whiteboard in Berlin

FAQ

Frequently Asked Questions

Do you also adapt the brand for print and/or traditional marketing channels?

Yes, we’re happy to adapt your brand for print, TV, and much more. We also create traditional advertising campaigns to extend your brand message beyond digital channels.

What is Corporate Identity and what does it include?

A Corporate Identity is the face and soul of your company. It encompasses everything – from your logo design to your core values and the way you communicate. It is the visual and emotional representation of your brand. It’s not just about how you see the world, but also how the world sees you. At uberneu, we help you create a cohesive and engaging Corporate Identity that not only stands out in the market but also builds a deeper connection with your audience. Together, we craft an identity that radiates authenticity and reflects your company’s philosophy.

What is Employer Branding and why do you need it?

Employer Branding is like the DNA of your company – unique and essential. It communicates your strengths and vision, ensuring you remain memorable. You need it because it builds the foundation for lasting relationships with both current and future employees. With uberneu at your side, we create a strategy that makes your values visible and inspires people to become part of your success story.

What is a Personal Brand? Do you create them too?

A Personal Brand is like your individual fingerprint in the business world – it represents your personal values, strengths, and the unique message you want to share with the world. It’s an essential element for individuals looking to grow their careers and influence. While at uberneu we currently don’t develop Personal Brands, our focus lies on strengthening corporate brands with the same level of individuality and character. Who knows – maybe we’ll expand our portfolio in the future. Stay tuned!

How do you develop a brand strategy? What steps are involved?

Developing a brand strategy is like embarking on an exciting journey together – it starts with understanding your vision, goals, and audience. We dive deep to capture the DNA of your business. Step by step, we work with you to build a foundation of values and positioning that serves as the basis for your brand’s visual and communicative expression. We analyze the market, define your target audience, and refine your messaging so your brand doesn’t just exist, but inspires and moves people. At uberneu, we guide you from the very first idea to the finished brand identity, combining creative intuition with strategic expertise to create a brand that resonates and endures.

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What if I don’t like the result?

Your satisfaction is especially important to us. That’s why we create every brand in co-creation, involving all key decision-makers early on – including the customer. This way, we stay on track together and build a brand that not only resonates with you, but is also set up for lasting success

I just need a quick logo. Do you do that as well?

We understand that sometimes a business is under time pressure, has limited capital, or simply needs a logo for an initial test run. We’ll adapt our timeline as best as we can, but we do require a minimum amount of time and budget to ensure we deliver on our own quality standards.

Can we request brand proposals and pitch them against other agencies?

No, we don’t participate in agency pitches, nor do we work for free or on an expense-only basis. We collaborate with our clients as equals, in a spirit of friendly partnership and under fair budgets.

Creative agency? Branding agency? Advertising agency? Corporate design agency? So, what exactly are you?

e a symbiosis of all of the above – a hybrid agency, if you will. At uberneu, we merge the strategic depth of a branding agency with the creative drive of an advertising agency and the design expertise of a corporate design agency. Our heart beats for digital innovation, and our mindset is always set on the future. We help brands reinvent themselves in the digital world and showcase their strength. From brand strategy and advertising concepts to finely crafted corporate design – we’re your partner for every dimension of brand building and communication.

Is the initial consultation free of charge?

Yes, the first consultation is free. We want to make sure we fully understand your needs and goals before diving into the details together. In this initial conversation, you’ll have the chance to get to know us, ask your questions, and share more about your company and challenges. We’ll use this time to give you an overview of our approach and how we can best support you. Our goal is to ensure that you feel well-informed and confident about the next steps.

Can you provide me with an offer?

The costs for brand development are tailored to your goals, company size, project duration, and available budget. Each proposal is calculated individually. We’ll be happy to prepare a customized offer for you right after a free and non-binding initial consultation.

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Where is uberneu located?

We see ourselves as a bridge between the big city and the rural space. Our offices are based in Berlin and Lübeck, but of course, we also take on projects across Germany and throughout the EU.

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Okay, I’m interested. What’s next?

Great! Send us a project request through our contact form. We’ll get back to you as soon as possible to schedule a free initial consultation and get to know you.

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Let's create your Digital Brand

Are you looking for a digital agency on equal footing? Write us your request or make an appointment directly for a free initial consultation. We'll get back to you shortly!

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