Brand, DLS & Website for Lucent Data

Lucent Data is a privacy-friendly online platform for customer data, designed with a growth-oriented approach to help achieve faster marketing results. With its no-code audience builder, granular exclusion, lookalike, and retargeting campaigns can be created and synchronized directly with advertising platforms.

Early-Stage Brand Development

Lucent Data is still in the early stages of building its business. We are especially pleased that even at this point the importance of a recognizable and scalable brand was understood.Our challenge was to create an initial brand identity and translate it into a marketing site, a design language system, and a SaaS platform to prepare Lucent Data for its official market launch.

Since startups often work under significant time pressure, we agreed on a particularly lean brand development approach.In a multi-hour workshop, we defined the foundations and first guidelines for the brand identity. Starting with the proto-persona “Moritz,” we developed Lucent’s brand personality and defined its brand voice. Based on these insights, we created mood boards and logo drafts, made quick decisions, and set the overall direction. After just one intensive sprint week, we finalized the logo and began designing the website along with low-code development, which was completed within a few weeks.

The result: a logo that reflects customer segmentation and SaaS, incorporated into the form of the letter “L” and expressed in professional yet refreshing colors. The logo, combined with the key visual of target personas, marketing tools, segmentation bubbles, and the slogan “Unlock your Customer Data”, forms a recognizable brand image.