SaaS Design for New Customer Management

Lucent Data is a privacy-friendly online platform for customer data, designed with a growth-focused approach to achieve faster marketing success. With its no-code audience builder, users can create granular exclusion, lookalike, and retargeting campaigns and synchronize them directly with advertising platforms.

Customer-Segmentation-as-a-Service

Lucent Data is still in the early stages of building its business. We are especially proud not only to have developed the Brand Identity but also to have played a key role in implementing the complex B2B SaaS platform — making a significant contribution to the UX and UI of the Lucent web app.

Using the new brand, we transferred the identity into a comprehensive Lucent Design Language System. This system brought together all necessary design components in a modular structure, enabling the creation and testing of dashboard prototypes. It included the initial conception of the platform setup, development of the audience builder, and design of the insight pages. These steps were carried out in close collaboration with product and tech teams.Through continuous feedback loops with the target audience, the user experience was iteratively improved and refined. The result speaks for itself: a solution that stands out not only for its recognizability but also for its usability.